1. Introduction

Madgic ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our publisher platform and services.

Please read this Privacy Policy carefully. By accessing or using the Madgic publisher platform, you acknowledge that you have read, understood, and agree to be bound by all the terms of this Privacy Policy. If you do not agree with our policies and practices, please do not use our platform.

2. Information We Collect

2.1 Information You Provide to Us

We may collect information that you provide directly to us when you:

• Register for a publisher account on our platform

• Complete a publisher profile

• Configure and integrate with our advertising services

• Submit payment information for receiving ad revenue

• Communicate with us through the platform, email, or other channels

• Request technical or customer support

This information may include:

• Contact information (name, email address, phone number, postal address)

• Account credentials (username, password)

• Payment information (bank account details, payment service provider information)

• Business information (company name, tax ID, business address)

• Website or application information (URLs, API endpoints, platform details)

• Communications and correspondence with us

2.2 Information We Collect Through Your Use of the Platform

When you use our platform as a publisher, we collect certain information about your usage and integration, including:

• Ad performance metrics (impressions, clicks, conversions, revenue)

• Technical integration information (API usage, callbacks, error logs)

• Content categories and contextual information about your platform

• Log data (IP addresses, browser type, operating system, date/time stamps)

This information is primarily collected for the purposes of service provision, platform optimization, and financial reporting.

2.3 Contextual Information About End Users

Our platform is designed with privacy-by-design principles. When serving advertisements through your properties, we focus on contextual information rather than individual user profiles. This may include:

• Topic or subject matter of conversations or content

• General, non-identifying information about content being accessed

• Keywords, entities, or topics extracted from the content

We do not build persistent profiles of individual users, and our contextual advertising approach minimizes the need for personal data collection.

3. How We Use Your Information

We may use the information we collect for various purposes, including to:

• Set up and maintain your publisher account

• Provide, maintain, and improve our platform and services

• Process payments and generate financial reports

• Match appropriate advertisements with your content

• Measure and analyze ad performance

• Communicate with you about your account, services, platform updates, and new features

• Respond to your comments, questions, and support requests

• Detect, prevent, and address technical issues, security breaches, and fraudulent activities

• Comply with legal obligations and enforce our terms and policies

4. How We Share Your Information

We may share your information with the following categories of recipients:

4.1 Service Providers

We may share your information with third-party vendors, consultants, and other service providers who perform services on our behalf, such as:

• Payment processors and financial services

• Cloud storage and hosting providers

• Analytics and performance monitoring tools

• Customer support and communications platforms

• Security and fraud prevention providers

4.2 Advertisers

We may share certain information with advertisers, such as:

• Aggregated statistics about ad performance on your properties

• Content categories and context information

• General audience demographics (non-personally identifiable)

This information is shared in an aggregated or anonymized form that does not directly identify you or your users.

4.3 Business Transfers

If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of our assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal information.

4.4 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency). We may also disclose your information to:

• Enforce our Terms of Use and other agreements

• Protect and defend our rights and property

• Prevent or investigate possible wrongdoing in connection with the platform

• Protect the personal safety of users of the platform or the public

• Protect against legal liability

5. Data Retention

We will retain your information for as long as your account is active, as necessary to provide you with the services, or as otherwise set forth in this Privacy Policy. We will also retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Specifically, we generally retain:

• Account information for the duration of your account plus up to 24 months after account closure

• Financial records for 7 years to comply with tax and accounting requirements

• Technical logs and analytics data for up to 18 months

• Support communications for 24 months after resolution

6. Data Security

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. These measures include:

• Encryption of sensitive data in transit and at rest

• Regular security assessments and penetration testing

• Access controls and authentication requirements

• Monitoring for suspicious activities

• Employee data protection training

However, please also remember that no method of transmission over the internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

7. Your Data Protection Rights

Depending on your location, you may have the following data protection rights:

• The right to access, update, or delete the information we have on you

• The right of rectification - the right to have your information corrected if it is inaccurate or incomplete

• The right to object to our processing of your personal data

• The right of restriction - the right to request that we restrict the processing of your personal information

• The right to data portability - the right to receive a copy of your personal information in a structured, machine-readable format

• The right to withdraw consent at any time, where we relied on your consent to process your personal information

To exercise any of these rights, please contact us using the contact information provided below. We may request specific information from you to help us confirm your identity and ensure your right to access your personal data. This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it.

8. Privacy Practices for End Users

As a publisher using our platform, you have certain responsibilities regarding the privacy of your end users:

• You must provide appropriate privacy notices to your users regarding the use of our advertising services on your properties

• You must obtain any necessary consents from your users for the sharing of contextual information with our platform

• You must comply with all applicable data protection laws and regulations in your collection and sharing of user data

• You must not provide us with any personal information of your users without their proper consent

We provide tools and documentation to help you fulfill these obligations. Our contextual advertising approach is designed to minimize privacy impacts for end users.

9. International Data Transfers

We may transfer, store, and process your information in countries other than your own. Our servers may be located outside your country of residence.

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, please note that we take additional steps to protect your personal information when transferred internationally. These may include:

• Using Standard Contractual Clauses approved by the European Commission

• Ensuring our service providers have appropriate data protection measures in place

• Implementing additional safeguards as required by local law

By using our platform, you consent to the transfer of your information to these countries. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy.

10. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this page.

We will also provide more prominent notice of material changes, including, for certain services, email notification of Privacy Policy changes. Your continued use of the platform after the posting of changes constitutes your acceptance of such changes.

We will provide at least two (2) weeks' notice before making material changes to how we handle previously collected personal information that could impact you or your end users.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Madgic
contact@madgic.ai

We will respond to your request within a reasonable timeframe and in accordance with applicable data protection laws.